In an era where digital transformation is crucial for success, the Chartered Institute of Export & International Trade (CIOE&IT) embarked on an ambitious journey to redefine its digital presence. Partnering with Wattle, the Chartered Institute revolutionised its engagement with members and stakeholders worldwide with the MemEx platform.
The CIOE&IT, a professional body dedicated to promoting international trade standards, has always been at the forefront of providing support and education to its members. Recognising the pressing need to adapt and thrive in a digital-first world, the Chartered Institute devised an ambitious 5-year strategy to lead an export-led recovery through a digital overhaul. The strategy encompassed a series of initiatives designed to enhance their brand, transition to digital learning, improve membership experience, and set and certify professional standards.
Working in close partnership with the Chartered Institutes project team Wattle implemented MemEx, its flagship Membership Experience Platform, and integrated Umbraco's CMS and Microsoft's Dynamics 365 CRM to create a highly efficient digital ecosystem. This solution enables the CIOE&IT to revolutionise how it engages with its members, offering a dynamic, modern, and flexible digital presence that aligns perfectly with their mission and objectives.
MemEx has enabled the CIOE&IT to enhance its membership management by:
By adopting a flexible and user-friendly CRM and CMS solution, the Chartered Institute now benefits from a dynamic digital presence, personalised content to meet individual member needs, and automated business processes for efficiency.
Insightful MemEx data analytics capabilities give the Chartered Institute actionable insights for informed decision-making, ensuring a continuous return on investment.
The CIOE&IT is well on its way to achieving its vision of a digital-first future where innovation, efficiency, and member engagement combine. Contact us today to learn more and start your transformation journey.
