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Education & Training Foundation

Wattle were selected as the ETF’s strategic technology partner to deliver their extensive 'Transform' digital transformation programme centred around the adoption of the MemEx platform - a single Umbraco CMS (website and membership portal) and Dynamics 365 CRM solution.

Strategic Delivery partnership Transforming Member Experiences

The Education and Training Foundation (ETF) is the government-backed, sector-owned national support body for the further education and training sector. They are the guardians of professional standards in the sector, supporting teachers through each step of their professional journey.

The 'Transform' programme centred around ETF's subsidiary - the Society for Education & Training (SET). SET are the professional membership body for the further education and skills sector, and campaign to raise the status of the teaching profession, champion the quality of teaching and training, and provide members with access to the best tools, research, and expert views.

 


Requirements Discovery

The programme began with an extensive discovery exercise. Discovery enabled the dedicated Wattle project team to gain a contextual understanding of ETF and SET's organisational objectives, functional requirements, and member processes and personas. The process also defined a strategic plan for delivery including design, UI / UX, content architecture, website, member portal, and CRM.


Project Build

Implementation began with an extensive design, UI / UX, and content definition phase. This work resulted in the remapping of SET’s proposed website architecture, navigation and content, based on the findings from user research and member interviews.

The strategy for development started with a gap / fit analysis of SET requirements against the existing functionality of MemEx, our membership experience platform. MemEx formed the baseline functionality framework for SET’s build. The development process then consisted of the configuration of MemEx, across website, portal and CRM, and the customisation of the platform to fit the specific needs of ETF and SET. 

Unique Functionality 

ETF and SET’s unique requirements drove the development of several bespoke features including:

  • Automating the membership upgrade process for members upon completion of qualifications.
  • The ability to automate the recording and tracking of member level CPD by activity type and time spent.
  • The development of a Professional Status Register, where members applying for teaching roles could automatically be assessed online by the respective hiring educational institution.
  • The ability for members to download certified badges, for use within digital communications and documentation, demonstrating their professional status.
  • Member access to a comprehensive set of educational resources, for continued professional development, that can:
    • Be filtered by a range of parameters i.e. member type, teaching topic, location etc.
    • Tailored based upon a member’s interests and engagement history.

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