Wattle selected for Soil Association’s new Innovative Farmers website build
WattleApril 20222 min read
The Soil Association - a charity that digs deeper to transform the way we eat, farm and care for our natural world – has chosen us as their partner for their new Innovative Farmers website build.
To update members of the Innovative Farmers network (farmers, academics, policy makers and funders) about activities going on within field labs and opportunities to get involved.
To share knowledge and farmer tips generated from the network so that a wider community can benefit from the innovation being investigated at a local/on-farm level.
To encourage people to sign up to become a member of the network, where they will receive a regular newsletter and can download reports from individual field labs they are interested in.
To give network members information about how they can set up a field lab and to encourage them to submit ideas for something they would like to research.
To inspire more people to get involved with the network.
Leading the discovery phase and user experience (UX) research (interviews, workshops, surveys etc), during which we will identify key conversions and user journeys relating to personas.
A report detailing all findings and recommendations of the best information architecture to suit persona needs including a sitemap, wire frames and key page design.
A beta site and backend ready for user testing (both staff and personas).
Ready to talk?
If any of this sounds like where your own organisation is, we're happy to talk it through - no pitch required.
Reflections from MemberWise Digital Excellence 2026 on why membership organisations are moving beyond basic portal self-service and focusing instead on more connected, personalised, and engaging digital member experiences.
Choosing a membership platform is something most people do once. These are the questions worth asking every supplier — including us — and what a good answer sounds like.
Wattle are delighted to be attending the latest MemberWise Membership Solutions Day on Thursday 11th June 2026 in London - the data-driven decisions edition.
